23k Subs Challenge Day 34
How to get 1000 more YouTube subscribers?
Welcome to Day 34 of my 23k YouTube Subscribers Challenge report... where I track my results and find out what worked and what could be done better.
Transcribe and blog this... https://youtu.be/8lKTGaisC9s
- Include chapter markers in the descriptions.
- Increase search-ability, coz only subscribers are notified.
- Share video
- Create new thumbnail
The BIG Picture
Here's today's challenge report
- measured and tracked.
The Main Challenge
Get 23K YouTube subscribers at https://YouTube.com/videolane in 30 days
- 📈 Yesterday - 22304. Up 8.
- 📈 Today - 22319. Up 15.
- 💰 Ad Revenue - less than yesterday
- What happened? What's trending?
- What worked? Why?
- What did not work? Why?
- What did you learn?
- YouTube Shorts have no longevity.
- Recorded Live streams have no longevity.
- What can be done better? How?
- Stop posting Tiktok tricks on YTVL. The audience doesn't like it. Do short gimbal videos instead.
- Build relationships with followers and not with the numbers.
- Content Checklist for more views...
- Am I answering a basic question?
- Is it a review or vs video?
- Am I teaching a skill for beginners?
- Am I surfing a trend?
- Am I surfing an influencer?
- What's stopping you?
- How to overcome the challenge?
Sub-challenge #1 - YouTube ROI
Get 200 Affiliate Clicks In the last 28 days
- Previously
- All - 118 of 200 clicks 4 orders.
- YouTube - 25 of 100 clicks 1 orders
- 0 refund
- Yesterday
- All - 126 of 200 clicks 9 orders.
- YouTube - 8 of 100 clicks 1 orders
- 0 refund
- Overnight
- 3 orders. 0 from YouTube
- What happened?
- What worked? Why?
- What did not work? Why?
- What did you learn? What's trending now?
- What can be done better? How?
- Maintain a professional-looking fast-loading website. (Consider moving VL website away from Bluehost to Siteground or WordPress)
- Choose affiliate products that pay at least $30 per commission. (Otherwise, it’ll just be hard to achieve $1000/week).
- Build an email list.
- What's stopping you?
- How to overcome the obstacle?
Sub-challenge #2 - YouTube ROI
Get 1000 Views
in the last 30 days
(and 10 Sales every day)
- Yesterday
- 358 of 1000 views.
- 17 of 100 downloads.
- 1 of 10 sales.
- Today
- 350 of 1000 views.
- 16 of 100 downloads.
- 1 of 10 sales.
- How many views coming from YouTube?
- 233 of 300 views
- What happened? What's trending?
- What worked? Why?
- What did not work? Why?
- What did you learn?
- Cons of Aweber vs Gumroad:
- Paid subscription forever vs Gumroad free with limited service
- Must reveal my biz(home) address in email vs Gumroad brand in email
- Complicated to set up vs quick to set up
- Pro of Aweber vs Gumroad:
- Autoresponder series vs No autoresponder in free Gumroad
- My direction is to transit from a business entity to a creator entity. So scale accordingly.
- One more thing - Subscribers on Gumroad can choose to pay for a free download if they want to support me... See this post for motivation... https://adrianvideoimage.blogspot.com/2021/03/day-123-of-my-100k-youtube-subscribers.html
- Reminder to self - Why am I doing this Adsense and affiliate programs can shut down anytime, but I control the products I create.
- What can be done better? How?
- Redirect all AW's opt-in boxes with Gumroad links.
- Eventually, cancel AW's US$179/year (S$250) subscription before renewal on Dec 2021.
- Also, look out for Gumroad alternatives to sell my digital products.
- What's going to stop you? What's the challenge?
- How to overcome the challenge?
Sub-challenge #3
Get 70K followers
in 30 days.
- Yesterday.
- 61.2K followers. Up 100.
- Today.
- 61.3K followers. Up 100.
- What has Tiktok got to do with YouTube? New YT subscribers are coming from Tiktok.
- What can be done better?
- Tap on Tiktok traffic.
- Invite viewers to watch the tutorial > live on one single platform - YTAVI > set a live schedule > invite social media followers > CTA download PDF in live stream
More Challenges
More challenges coming soon to promote my YouTube business.
- Daily live multi-stream.
- StreamLabs OBS installed on 20 June 2021 on MacBook Pro
- Issues: lip-sync with Facetime webcam on Twitch.
- What could be better: try streamlabs obs settings at 30 frames per second, 2500 Kbps, and Apple H264 Hardware encoder.
- 22 June 2021: The FaceTime WebCam still lags after switching the above settings. This is streaming on twitch only directly from the MacBook Pro.
- Try with facetime video capture device "Use Buffering" setting unchecked.
- Test the same setup with OBS Studio
- Should I schedule a live stream?
- - schedule a few days in advance
- - list the topic, date, and time
- - use SEO keywords in topic titles
- - post scheduling to Instagram, Facebook, Twitter, Tik Tok, Stories(LI IG FB YT), and blogs.
- - tell people to register on a landing page
- Research IRL
- Adrian's Behind the Scenes Stream Schedule (https://twitch.tv/adrianvideoimage)
- Captioning a Youtube Video
- Capcut Tutorial - Giant Walk
- Review Mirfak Audio N4 Dual Shotgun Mic
- Next Capcut Lesson
- Review Comica Wireless Mic
- How to cut out a section of audio in Videopad
- WE10 Pro And FZ2500
- Yolobox 4G Streaming
- Doodly vs Videoscribe
- Smooth 4 Vertical Mode
- Best Gimbal For iPhone 12 Pro Max
- Zhiyun Smooth Q3
- Answer Youtube Comments
- iPhone 12 Pro Max... https://adrianvideoimage.com/iphone-12-pro-max/
- Maybe...
- Mac OS screen copy
- Multistreaming on OBS for free without plugins
- Learn with me - iPhone 12 Pro Max tips and tricks
- "best wireless mic for iPhone and Android"
- How to use Filmora X
- How to use Filmic Pro.
- Change thumbnail for https://www.youtube.com/watch?v=VgLlJfYgOSs to increase CTR
- rode wireless go 2
- moza mini mi gimbal
- 10K LinkedIn followers.
- Sell my videos as NFT.
- Podcast.
Feel free to leave a comment or question.
See you in the next one!
~ Adrian Lee
#vlogger #streamer #youtuber #affiliatemarketer #productreviewer
PS:
What did I learn?
- Use these 10 query words in front of keywords when researching on Google Search... What, Who, When, Where, Why, How, Which, Will, Are, and Can.
I attended a class conducted by YouTube and this is what I have learned.
10 fundamentals of a YouTube creative strategy to build a loyal fan base.
Three basic categories:
- Get viewers
- Keep viewers happy
- Keep yourself happy
Objectives:
- A guide to developing new creative ideas for your YouTube channel.
- A process to help improve your existing videos.
- A tool for evaluating all your creative ideas.
- This is not a checklist. You don't have to do every step to be successful on YouTube.
- The strategy is for you to adapt and modify because every channel is different.
1. Make Shareable Videos - Will viewers share this video?
Popular videos become popular because they are shareable. By shareable, I'm not talking about the share button... but how to influence your viewer to click on it. Here are 5 ways to get your viewer to share your video.
✅ 1. Be up to date - What's going on in the world or your industry right now? How you can add your unique spin to it? ✅ 2. Be relatable - Let people feel relatable to you. You could think about showing your face in your video if you haven't. ✅ 3. Be valuable - Provide the information that people came to your video for. Give something unique to your channel. ✅ 4. Be remarkable - Think about the videos that stand out for you. What is the one thing that makes them stand out? What is the one thing you want your videos to stand out for? ✅ 5. Tell your viewer to share - Towards the end of your video, after you have completed giving out your information, simply tell your viewer to share the video if they like it.
If you like the information that I just shared above, click the thumbs-up and share this post. 😄
- The difference between YouTube and movies or TV shows is that there is no barrier between you and your audience. Your audience can leave comments and you can interact with them.
- Viewers see their favorite YouTubers as friends on their computers.
- Talking to your audience is powerful because it builds loyalty and repeats views.
- Allocate parts of your videos where you talk directly to your audience. Not about the content of the video but about what your audience wants to hear from you. Thank them. Ask questions about what you have just presented. Share updates. Ask how they are doing.
3. Interactivity
- Think of a way to make your follower feel they are included in your content.
- Do it by asking in the Community tab or through the pinned comment in your video.
- Ask them what they like to see from you. Ask them to DM you on other platforms.
4. Consistency
- Focus on quality over quantity.
- Consistency includes regular upload schedules, show format, personality, and theme.
- Can you develop a series that people will stay and watch continuously?
5. Targeting
- Do I have a clearly defined target audience? Who do I think is perfect for my video?
- Check your audience demographic in your YouTube Analytics.
- Target your audience by topic, location, or age group.
- Create content that is appealing to the specific group.
6. Sustainability
- Your YouTube channel is a long-term journey. There will be times you lose interest or burn out.
- What is your topic performing videos? How can you do more of them?
- What is easy to shoot? What is realistic? What fits into your time commitment?
- Which format can you stick with?
- Be conversational. Develop an easily repeatable format.
- Think of a topic that people are consistently searching for g instead of a one-off type of event.
7. Discoverability
- How to be seen by more people?
- Include trending topics in your videos.
- Use Google Trends.
- Insert your country and see what people are searching for.
- Insert keywords and see what people are searching for around those keywords.
- Make content with the ideas from the trend.
- Remember to create evergreen content too.
- Optimize your videos with effective titles, tags, and descriptions.
8. Accessibility
- Make every video stand-alone even if it is in a series.
- Present a brief recap if the video is part of a bigger series.
- Make a strong call to action pointing to other episodes.
9. Collaboration
- One of the fastest ways to grow subscribers on YouTube is to collab with those with followers.
- Feature them in your videos.
10. Inspiration
- Do you genuinely feel for the content you are putting together?
How YouTube recommends videos to people 2021
YouTube recommendation system is designed to:
1. Help each viewer find videos that they want to watch. It does not help videos find viewers. The focus is on the audience.
2. Maximise long-term viewer satisfaction. Make sure that people are sticking around longer and keep coming back to YouTube.
2011: Clicks and views - spoiled by misleading titles and thumbnails.
2012: Watchtime - users spend more time on things they enjoy.
2015: to 2021: Satisfaction - Watch time is important but YouTube wants viewers to be satisfied with the time they spend on YouTube.
Satisfaction?
Not all watch time is equal.
Viewers also have the option to choose "not interested" or "don't recommend channel".
More satisfaction signals are likes/dislikes and shares.
Most traffic comes from Home and Suggested.
Go to YouTube analytics, said it to 90 days, and see where your traffic is coming from.
Optimize your videos for home and suggestions.
How to optimize your video for YouTube Home.
- Upload consistently
- Create high engagement.
- Satisfy other similar viewers.
- Get viewers coming back to watch more videos from your channel.
How to optimize your video for YouTube Suggestion.
- Develop a series of videos.
- Have consistent titles and thumbnails.
- And with a call to action to subscribe and watch more videos from your channel.
- Make use of playlists and end screens.
- Recommend your audience to watch your playlist.
- YouTube suggests videos that usually watch together.
Viewers also discover your videos from different places.
- How-to videos are mostly discovered from Search.
- Music-style videos are mostly discovered from playlists.
- New-style videos are mostly discovered from YouTube Home.
What factors influence how videos are recommended?
- Personalization - Watch history. That's why we want people to watch more of our content.
- By understanding what videos the user has enjoyed in the past. Youtube is able to surface more videos that the user is most likely to enjoy.
- By understanding what videos are often watched together. YouTube is able to identify videos that users are likely to watch but haven't been exposed to yet.
- By understanding how much of a channel or topic a user watches. YouTube can identify what to recommend them more or less of.
- Keep in mind that peoples interests will change over time. Take a look at Google trends. If you see the trend for your topic is going down, experiment with other new topics.
- Keep experimenting. Let 80% of your videos be the core and 20% be experimental. This is the way to grow new subscribers when we have hit the maximum number for our topic. Another way to check this to see the new and returning viewers. If more subscribers are watching, then it is time to get new subscribers.
- Performance - Appeal(CTRs and feedback), Engagement (Average view duration and average percentage view), Satisfaction (likes, comments, shares).
- Appeal - Did people choose to watch the video? Click through rate. Not interested feedback. Learn how to optimize your click-through rate.
- Engagement - Once viewers start a video, did they keep watching? Average view duration. Average percentage viewed. You may want to make shorter videos if people are not watch all the way to the end.
- Satisfaction - Did viewers enjoy the video? Likes, dislikes, user surveys.
- External factors - Topic interest(how broad or narrow), Competition(how many other videos around the same content), Seasonality(summer season, exam season, etc.).
- Tropic interest - Use Google trends to search your topics and related topics to find what other topics are more popular than yours. Inside YouTube analytics, you can see what other videos your viewers watch so you can understand what other topics they are interested in.
- Competition - YouTube system rank videos from all channels that a viewer might watch. Keep in mind that many viewers watch about 100 to 200 plus channels per month.
- Seasonality - How many viewers are online watching YouTube changes during different times of the year. Use Google trends to see the previous period of 365 days to identify peak season and off season.
Focus on your audience and the algorithm will follow.
The algorithm follows the audience. YouTube is focused on long-term viewer satisfaction. Always keep experimenting. Expect fluctuations and seasonality.
Tell your viewer to like, comment, share and watch other videos in the playlist.
Tell your viewer why they should subscribe to your channel.
Community best practices.
- How to build a safe and engaged community?
- Key tools and tips for community management.
- Community focused products that can assist your efforts.
Building Your Community.
Happy community means increased fan engagement and loyalty, accurate representation of who you are as a person, and a source for future content ideas.
Getting started building your community.
Focus on sharing your story, develop traditions, and take the lead.
- Share your story - Do a subscriber milestone video, do a q&A about yourself video. Your audience want to know what's important to you and who you are as a person. Interact with them and keep them happy. Build that connection. It also builds relatability.
- Developed traditions - give your audience a name. Have a catchphrase. Have a tag line you start your video with.
- Take the lead - other than waiting for your audience to talk to you, you talk to them first. Every three months tell your viewers what you plan to do in the next three months.
Comments.
- The most basic way to interact with your audience is through comments on your videos
- Reply to comments that come in.
- Start the conversation by asking a question in a comment and pin it.
- Tell your viewer to leave a comment in the video.
Additional engagement strategies.
Comments are only one way to engage with your fans. Consider these.
- Make milestone videos. Think say thank you in your video for reaching a number of subscribers.
- Feature fans. Take a comment and feature in the video. Say thanks to the person who left a comment.
- Make it a movement -Say things that how much you will donate to a charity after you have reached a certain amount of subscribers.
Use YouTube stories to start a conversation. Let's subscribers know what you are doing. Tell them why there is a delay in the next video. Tell them you are on vacation if you are on a holiday. Post what you are doing right now even if it's not related to your topic. Stories are also shown to non-subscribers and last for 7 days.
Use the community tab to bring your audience backstage. Get direct viewer input about a recent video. Recognize and reward. Don't do too much video promotion.
YouTube live
Use YouTube live to connect and engage with your audience in real time.
YouTube premiere
The YouTube premiere is like YouTube live. be there to interact with your viewers. Promote YouTube premier about one week in advance to create hype around it.
To be continued... https://gum.co/YTsecrets
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