Day 186 | How I use Analytics to grow my YouTube channel

How I use Analytics to grow my YouTube channel?

Welcome to Day 186 of my 100K YouTube Subscribers Challenge Report.

In this daily report, I track my results and reflect on what worked and didn't work. 

Before the report, let me analyze the new video I posted 13 hours ago but have not shared.


✅ 45 views - that's less than a typical video. 

✅ 13% Audience Retention - That's not good.

✅  1 genuine comment - That's good.

That simply means I have to share the video today and also make shorter videos in the future. 

The video is a sought-after tutorial that I'm sure will get views and subscribers... https://youtu.be/dZYoz65h40A


Here's today's challenge report - measured and tracked. 

My 100K YouTube subscribers Challenge
  • 📈 Yesterday - 21738 subscribers - up 11
  • 📈 Today - 21754 subscribers - up 16
What's the outcome of my YouTube channel?
  • 💰 Adsense Revenue - higher than yesterday  
  • 💰 Affiliate Products - 17 clicks 4 orders
  • 💰 Own Products - 106 views 
Find out how to start and grow a profitable YouTube channel. 
If you like this post, click the thumb-up.
Leave a comment or question below.
  • Adrian Lee
    • @AdrianVideoImage
    • @VideoLane

Join the YouTube Masterclass

https://samchoo.com/youtube-masterclass-with-adrian-lee-and-sam-choo/

Previously: 





The Report

Here's today's challenge report
- measured and tracked.









The Main Challenge 

Get 100K Youtube subscribers at https://YouTube.com/videolane 
by the end of 2021
(or 270 new subscribers per day).
  • 📈 Yesterday - 21738 subscribers - up 11
  • 📈 Today - 21754 subscribers - up 16
  • This week's habit challenge.
    • YTVL videos. 2 longs and shorts.
  • 👉 Once a week, post 1 previous Tiktok video on YTVL Shorts. Coz my YouTube Shorts videos are getting plenty of views and new subscribers fast on YTAVI. 
    • 👊Do it
  • 👉Double down my YouTube Auto Caption tutorial video. Coz it is becoming #1. 
    • 👊Do it
  • 👉  What's Trending outside my channel?
    • 👊Do it





Sub-challenge #1 

Get 1000 Affiliate Clicks In the last 28 days 
(and 20 Orders every day)
  • Yesterday 
    • All - 98 clicks. 3 orders. 
    • YouTube - 14 clicks. 0 orders. 
    • 0 refund.
  • Today 
    • All - 147 clicks. 9 orders. 
    • YouTube - 17 clicks. 4 orders. 
    • 0 refund.
  • Overnight 
    • All - 6 orders. 
    • YouTube - 6 orders.   
  • This week's habit challenge 
    • 3 new long-tail VL Script Pages a day... 
      • https://www.videolane.com/zhiyun-smooth-q3/
      • 👉Expand pages with sales with long tails. Triangulate at VL, bs, and wp.
      • 👉Repurpose top YouTube posts at Medium.com and WP. 
      • Change Aweber from a single post to 7 posts. 
      • 👉Write a script blog on Zhiyun Smooth Q3 with accessories like DJI Osmo mobile. 
  • Thoughts
    • Does DJI video generate sales? Analyze the structure and repeat.
    • Is there a blog I can turn into a video?
    • 👉Seriously open multiple branches of the DVD printer business - ajbs, medium, VLBS, WP, FB, pin.






    Sub-challenge #2 

    Get 1000 Views
    in the last 30 days 
    (and 10 Sales every day)
    • Yesterday 
      • 257 views. 
      • 19 downloads. 
      • 1 sale.
    • Today 
      • 263 views. 
      • 20 downloads. 
      • 1 sale.
    • Where are the views coming from?
      • 1. YouTube - 106 views
      • 2. direct
      • 3. blog
    • How many views did the new Capcut course get?
    • This week's habit challenge 
      • 1 gumroad challenge. 
      • 👉Complete the Capcut course and let shooting star in. In exchange for discord coding. 
      • 👉Complete the Youtube Secrets course and start mentioning it in my streams and vlogs. 
    • Reminder to self - Why am I doing this?
      • Adsense and affiliate can shut down anytime, but I control the products I create.
      • Redirect all AW's opt-in boxes with gumroad links.
      • Gumroad is where I place my free and paid digital downloads. Eg. E-courses.
      • Gumroad is faster to manage than AW when targeting paid or free followers.
      • Eventually, cancel AW's US$179/year (S$250) subscription before renewal on Dec 2021.
      • One more thing - Subscribers on Gumroad can choose to pay for a free download if they want to support me... See this post for motivation... https://adrianvideoimage.blogspot.com/2021/03/day-123-of-my-100k-youtube-subscribers.html
      • The Secrets To Earning Money From YouTube (2021)... Https://Gum.Co/YTsecrets 
      • Also, look out for Gumroad alternatives to sell my digital products. 




    Sub-challenge #3 

    Get 100K followers 
    by the end of 2021.
    • Yesterday. 
      • 58.1K followers. Same. 
    • Today. 
      • 58.1K followers.  Same.
    • To do
      • 👉 This week's habit challenge 
      • 2 Tiktok videos 
      • Edit with me live
    • What has Tiktok got to do with YouTube? New YT subscribers are coming from Tiktok.




    More Challenges

    More challenges coming soon to promote my YouTube business. 
    • Daily live multi-stream. 
    • 10K LinkedIn followers. 
    • Sell my videos as NFT.  
    • Podcast. 




    7 ways to get more YouTube subscribers in 2021 

    Let's look at the strategies that worked for SEO expert Brian Dean of Backlinko.com. (...and compare what I have done)
    1. Create power playlists organized by outcomes (okay let me do this)
    2. Publish videos longer than 10 minutes because they rank better (not true for my Channel but let's give it a go)
    3. Promote another video in the end screen (done that and still doing)
    4. Change The Branding watermark into a subscribe button (I have that but it's not a button so let's change it)
    5. Focus on quality not quantity (so far so good that's the way I do it)
    6. Reply to every comment immediately (I am doing this consistently)
    7. Write a compelling Channel description that includes the channel overview, the topics covered, who your channel is for, and a call to action to subscribe. (let's change mine)
    ...and 10 more! See the Backlinko blog post... 





    Join my YouTube Masterclass






    Feel free to leave a comment or question.

    See you in the next one!



    ~ Adrian Lee


    PS:

    What did I learn?
    • Use these 10 query words in front of keywords when researching on Google Search... What, Who, When, Where, Why, How, Which, Will, Are, and Can.
    • I am repeating my mistakes. Trying to edit my live videos and wasting time. Don't.
    • Set habit goals instead of destination goals.
    • Streaming and Youtubing is my lifestyle. 
    • Tiktok tip - If your account is getting a lot of views and you are not engaging with the comments, Tiktok will stop showing your videos to more people. So I started replying the all the comments that were left in the last 3 days.
    • Whatever we post now will see fruits 3 to 6 months later. How long the fruits last depends on the topic. 
    • I can do one thing at a time. Cannot multi-task. 
    • Drop everything at 5 pm. Switch my mind to a different topic. Switchback tomorrow morning. 🥰
    • The top three gimbals people are searching for DJI OM4, Zhiyun smooth 4, and Zhiyun smooth Q2.
    • These are the topics with million searches. Other brand gimbal videos are slowing down my viewership. 
    • Should I buy the DJI OM4? Is the DJI OM5 coming out soon? The DJI OM4 was released in August 2020, so expect the DJI OM5 to be announced around August 2021. Buy DJI OM4. The number #1 talked about gimbal.

    PPS: Journal

    Testing this theory. 

    Secrets to grow your YouTube channel... Https://Gum.Co/YTsecrets 
    It's really about understanding the audience and the algorithm.
    • Top 2 YouTube algorithms.
      • YouTube is trying to predict what the viewer enjoys.
      • YouTube wants to keep the viewer on the platform longer.
    • The Fundamentals to grow your YouTube channel organically.
      1. Identify your audience. Who are they? What do they want? What do they like?
        • Go to a popular YouTube channel in your niche. 
        • Go to the Video tab. 
        • Sort the video by popularity. 
        • Look at the most recent popular videos. 
        • This is what the audience likes.
        • Spend time to read the comments.
        • Comments are the Treasure Trove of information. 
        • Block out 20 minutes each day to read the comments on popular YouTube videos.
        • Create a similar video on the same topic.
      2. Content research. What are people searching for?
        • Use a free answerthepublic.com.
        • Pick a question and make a video out of it.
        • If you want to rank on Google, this is a great way to do it.
        • The other useful tools for research are Tubebuddy and VidIQ.
        • Or just use the Google search box suggestion list. 
        • Use these 10 query words in front of keywords when researching on Google Search... What, Who, When, Whee, h, How, Which, Will, Are, and Can.
      3. Traffic source. Where is the traffic coming from?
        • Traffic comes from browse suggested, search, and external.
        • The majority of traffic comes from browse and suggested. 
        • The second most traffic comes from search.
        • Very little comes from external.
        • How do we get our videos to come up in browse and suggested?
          1. You need a video with good content. 
          2. You need an SEO title optimized for search. YouTube is the second-largest search engine in the world after Google.
          3. You need an eye-grabbing thumbnail. Big Words, big image.
          4. Description and tags. We can write up to 5,000 characters in the description. Write with keywords. Put in your contact information. Put links. Put information about yourself. Use descriptive tags. Tags for the people you serve.  Don't use tags with famous names.
      4. Audience retention. How long do people stay on your video after they click on it?
        • We want to have at least 50% retention.
        • On average, shorter videos have a higher retention rate.
      5. Impressions and CTR.
        • Impressions are when a video appears when someone browses YouTube or is suggested under another video.
        • CTR is when someone clicks on the video.
        • How do I get more impressions?
        • If we want more Impressions we need to increase the retention.
        • YouTube wants to keep people on the platform longer.
        • Try to get people to watch more than one video.
        • How do we increase the CTR click-through rate?
        • Awesome thumbnails and SEO titles.
        • Our goal is to have a 5 to 8% click-through rate.









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