#23kChallenge Day14

 

Welcome to Day 14 of my new 23k YouTube Subscribers Challenge report... where I track my results and find out what worked and what could be done better.

Here's today's challenge report - measured and tracked.

  • 📈 Yesterday - 22108. Up 11.
  • 📈 Today - 221119. Up 11.
What's the outcome of my YouTube channel?
  • 💰 Ad Revenue - more than yesterday
  • 💰 Affiliate Products - 17 of 100 visits 1 order
  • 💰 Own Products - 209 of 300 visits

More Goodies.
  • If you like this post, click the thumb-up and share. 
  • Yesterday: Making a New Playlist on YouTube to Get More Views 
  • Download my YouTube Blueprint here... https://gum.co/YTsecrets
  • Feel free to leave a comment or question.
  • If you haven't done so, subscribe or follow.

See you in the next one!
Adrian Lee @AdrianVideoImage




The Report

Here's today's challenge report
- measured and tracked.









The Main Challenge 

Get 23K YouTube subscribers at https://YouTube.com/videolane in 30 days
  • 📈 Yesterday - 22108. Up 11.
  • 📈 Today - 221119. Up 11.
  • 💰 Ad Revenue - more than yesterday
  • What happened yesterday?
  • What worked? Why?
    • Live streaming on twitch while working. Why? It gets me to focus on what needs to be done... as if someone is watching over me. 
  • What did not work? Why?
    • Producing more than one content in a day. Why? One content already takes up the whole day.  
    • Recorded Live streams and Shorts are not recommended by YouTube after posting, unlike regular uploaded videos. Why? The views just stop coming in.
  • What did you learn? What's trending?
    • I can only do one content a day right now.  
    • I learned a lot more... scroll down to see below. 
  • What can be done better? How?
    • Focus on publishing one content a day plus 20x tiny spin-offs from that content.  
    • Edit my live streams and re-upload.  
    • 👉🚧⚠️  Edit live stream...  https://youtu.be/fiLX5QJChrQ
    • 👉🚧⚠️ Answer YT comments weekly. Stream on Twitch. Why? Build relationships with followers.
    • 👉🚧⚠️ Create a CableCreation Video for YTVL and YTAVI. 
    • 👉🚧⚠️  Revert Zhiyun Smooth 4 back to Aweber from Gumroad. Why? The auto-responder series generates return traffic. Add Buy Me a Coffee to replace Gumroad Pay What You Want.  
    • 👉🚧⚠️  Buy DJI OM4. Why? Stay relevant to Smartphone videography.  Zhiyun Smooth 4 in the US is dwindling sometime touching zero. (time to move on). DJI is the related search particularly DJI OM4 and DJI Mini 3 in the last 30 days.  One the sidenote, DJI OSmo Pocket and DJI Osmo Action are both even higher. 
    •  👉🚧⚠️  Review Mirfak Audio N4
       
  • What's stopping you?
    • Distractions from messages and notifications. 
  • How to overcome the challenge? 
    • Live stream on twitch whenever I start a new project.  




Sub-challenge #1 

Get 200 Affiliate Clicks In the last 28 days
  • Yesterday 
    • All - 167 of 200 clicks 2 orders.
    • YouTube - 31 of 100 clicks 0 order
    • 0 refund
  • Today 
    • All - 90 of 200 clicks 1 orders. 😱
    • YouTube - 17 of 100 clicks 1 order
    • 0 refund
  • Overnight 
    • All - 10 order
    • YouTube - 0 order 
  • What happened yesterday?
    •  Number of clicks drastically lower than the 200 target.
  • What worked? Why?
    • Affiliate sales is still mostly coming from the DVD printer blog post. Nothing to do with YouTube. There is no YouTube video about DVD printers. Why? The post is doing well on Google search engine. 
    • Doodly sales is still ongoing. Why? Same reason as above. 
  • What did not work? Why? 
    • No orders coming in from YouTube although there are clicks. Why? There are two few clicks coming from YouTube to justify for any sales. 
  • What did you learn? What's trending now?
    • I am relying on one single post coming from just one traffic source. That's vulnerable.
    • Google Trend in the last 90 days:  Doodly vs Toonly, Doodly vs Videoscribe
  • What can be done better? How?
    • 👉🚧⚠️  Open an online dvd printer shop selling printers, inks, dvd, case, etc. 
    • Grow new traffic via email list and YouTube. Why? Can't rely on one single source of google traffic.  
    • 👉🚧⚠️  Post DVD printer reviews and tutorials on YTAVI.
    • 👉🚧⚠️ Update blog or Create two new trending topics today. Doodly vs Toonly, Doodly vs Videoscribe
    • Post content consistently with SEO. 
    • Build relationships with followers and not the numbers.  
    • Make reviews, tutorials and comparisons. (Stick with these formats)  
    • Choose aff product that pays at least $30 per commission. Otherwise, it’ll just be hard to achieve those $1000/week. 
    • Build email list. Automate with an email auto-responder series. (Keep Aweber) 
    • 👉🚧⚠️ Continue reading... https://bloggingandblogs.quora.com/How-easily-can-one-earn-1000-Weekly-by-affiliate-marketing
    • Maintain a professional looking website. (Consider moving VL website away from Bluehost to Siteground or Wordpress)
  • What's stopping you?
    • The thought of doing a long arduous research on something new. 
    • Trends will stop me. Knowing my topic is not trending hence no viewers interested.
  • How to overcome the obstacle?
    • 😄Try this... Live stream on twitch while doing the research.  
    • Look at Google Trends often.






Sub-challenge #2 

Get 1000 Views
in the last 30 days 
(and 10 Sales every day)
  • Yesterday 
    • 321 of 1000 views. 
    • 17 of 100 downloads. 
    • 1 of 10 sale.
  • Today 
    • 320 of 1000 views. 
    • 15 of 100 downloads. 
    • 1 of 10 sale.
  • How many views coming from YouTube?
    •  209 of 300 views
  • What happened? 
    • Visitors are getting less from blogs and more from YouTube.
  • What worked? Why?
    • Free download offers works. Why? Free!
  • What did not work? Why?
    • Paid courses. Why? Maybe I need to send 7 followup emails first or I need to tell people about it. 
  • What did you learn? What is trending today?
  • What can be done better? How? 
  • What's going to stop you?
  • How to overcome the challenge?
  • Reminder to self - Why am I doing this?
    • Adsense and affiliate programs can shut down anytime, but I control the products I create.
    • Redirect all AW's opt-in boxes with Gumroad links.
    • Gumroad is where I place my free and paid digital downloads. Eg. E-courses.
    • Gumroad is faster to manage than AW when targeting paid or free followers.
    • Eventually, cancel AW's US$179/year (S$250) subscription before renewal on Dec 2021.
    • One more thing - Subscribers on Gumroad can choose to pay for a free download if they want to support me... See this post for motivation... https://adrianvideoimage.blogspot.com/2021/03/day-123-of-my-100k-youtube-subscribers.html
    • Also, look out for Gumroad alternatives to sell my digital products. 
  • Thoughts updated 16 June 2021: Moving from Aweber to Gumroad may be a mistake. The number of clicks I am getting is slowing down.  That's because I have cut off the Aweber autoresponders. Let's merge Gumroad and Aweber instead. 
    • How to Automatically send Gumroad customers to AWeber? I have to use Zapier. Free Zapier is limited. I have multiple lists. So I am not going to use this method.
    • Aweber vs Gumroad Price Plans
      • Gumroad is more expensive than what I am paying for Aweber now.
    • OK. Let's interconnect the three. YouTube-Aweber-Gumroad  
    • WAIT! I don't want to lose the Pay What You Want Feature. Think about it. 
  • 👉🚧⚠️ Write to Gumroad followers every week to distribute traffic. (in place of autoresponders)
  • 👉🚧⚠️ Consolidate my YouTube class lessons into the blueprint...  https://gum.co/YTsecrets




Sub-challenge #3 

Get 100K followers 
by the end of 2021.
  • Yesterday. 
    • 59.1 K followers. Same.
  • Today. 
    • 59.1 K followers. Same
  • What's working?
    • Post once a week on a trending topic.
  • What has Tiktok got to do with YouTube? New YT subscribers are coming from Tiktok.




More Challenges

More challenges coming soon to promote my YouTube business. 
  • Daily live multi-stream. 
    • StreamLabs OBS installed on 20 June 2021 on MacBook Pro
    • Issues: lip sync with Facetime webcam on Twitch.
    • What could be better: try streamlabs obs settings at 30 frames per second, 2500 Kbps, and Apple H264 Hardware encoder. 
    • 22 June 2021: The FaceTime WebCam still lags after switching the above settings. This is streaming on twitch only directly from the MacBook Pro. 
    • Try with facetime video capture device "Use Buffering" setting unchecked.
    • Test the same setup with OBS Studio 
  • 10K LinkedIn followers. 
  • Sell my videos as NFT.  
  • Podcast. 






Feel free to leave a comment or question.

See you in the next one!



~ Adrian Lee
#vlogger #streamer #youtuber #affiliatemarketer #productreviewer


PS:

What did I learn?
  • Use these 10 query words in front of keywords when researching on Google Search... What, Who, When, Where, Why, How, Which, Will, Are, and Can.
  • I am repeating my mistakes. Trying to edit my live videos and wasting time. Don't.
  • Set habit goals instead of destination goals.
  • Streaming and YouTube are my lifestyles. 
  • Tiktok tip - If your account is getting a lot of views and you are not engaging with the comments, Tiktok will stop showing your videos to more people. So I started replying the all the comments that were left in the last 3 days.
  • Whatever we post now will see fruits 3 to 6 months later. How long the fruits last depends on the topic. 
  • I can do one thing at a time. Cannot multi-task. 
  • Drop everything at 5 pm. Switch my mind to a different topic. Switchback tomorrow morning. 🥰
  • The top three gimbals people are searching for DJI OM4, Zhiyun smooth 4, and Zhiyun smooth Q2.
  • These are the topics with million searches. Other brand gimbals videos are slowing down my viewership. 
  • Should I buy the DJI OM4? Is the DJI OM5 coming out soon? The DJI OM4 was released in August 2020, so expect the DJI OM5 to be announced around August 2021. Buy DJI OM4. The number #1 talked about gimbal.

I attended a class conducted by YouTube and this is what I have learned.

10 fundamentals of a YouTube creative strategy to build a loyal fan base. 

Three basic categories:

  1. Get viewers
  2. Keep viewers happy
  3. Keep yourself happy

Objectives: 

  • A guide to develop new creative ideas for your YouTube channel. 
  • A process to help improve your existing videos. 
  • A tool for evaluating all your creative ideas. 
  • This is not a checklist. You don't have to do every step to be successful on YouTube. 
  • The strategy is for you to adapt and modify because every channel is different. 

1. Make Shareable Videos - Will viewers share this video?

Popular videos become popular because they are shareable. By shareable, I'm not talking about the share button... but how to influence your viewer to click on it. Here are 5 ways to get your viewer to share your video.

✅ 1. Be up to date - What's going on in the world or in your industry right now? How you can add your unique spin to it? ✅ 2. Be relatable - Let people feel relatable to you. You could think about showing your face in your video if you haven't. ✅ 3. Be valuable - Provide the information that people came to your video for. Give something unique to your channel. ✅ 4. Be remarkable - Think about the videos that stand out for you. What is the one thing that makes them stand out? What is the one thing you want your videos to stand out for? ✅ 5. Tell your viewer to share - Towards the end of your video, after you have completed giving out your information, simply tell your viewer to share the video if they like it.

If you like the information that I just shared above, click the thumbs-up and share this post. 😄 

2. Conversation - Is there an element of speaking directly wit the audience?
  • The difference between YouTube and movies or TV shows is that there is no barrier between you and your audience. Your audience can leave comments and you can interact with them.
  • Viewers see their favourite YouTubers as friends in their computers.
  • Talking to your audience is powerful because it builds loyalty and repeat views.
  • Allocate parts of your videos where you talk directly to your audience. Not about the content of the video but about what your audience want to hear from you. Thank them. Ask questions about what you have just presented. Share updates. Ask how they are doing.

 3. Interactivity

  • Think of a way to make your follower feel they are included in your content. 
  • Do it by asking in the Community tab or through the pinned comment in your video. 
  • Ask them what they like to see from you. Ask them to DM you in other platforms. 

4. Consistency

  • Focus on quality over quantity. 
  • Consistency includes regular upload schedules, show format, personality, and theme.
  • Can you develop a series that people will stay and watch continuously. 

5. Targeting

  • Do I have a clearly defined target audience? Who do I think is perfect for my video? 
  • Check your audience demographic in your YouTube Analytics. 
  • Target your audience by topic, location, or age group.  
  • Create content that is appealing to the specific group. 

 6. Sustainability 

  • Your YouTube channel is a long term journey. There will be times you lose interest or burn out. 
  • What are your topic performing videos? How can you do more of them? 
  • What is easy to shoot? What is realistic? What fits into your time commitment? 
  • Which format can you stick with? 
  • Be conversational. Develop an easy repeatable format. 
  • Think a a topic that people are consistently searching instead of a one-off type of event. 

7. Discoverability

  • How to be seen by more people? 
  • Include trending topics in your videos. 
  • Use Google Trends. 
  • Insert your country and see what people are searching for. 
  • Insert keywords and see what people are searching for around those keywords. 
  • Make content with the ideas from the trend. 
  • Remember to create evergreen content too.
  • Optimize your videos with effective titles, tags, and descriptions.

 8. Accessibility

  • Make every video stand-alone even if it is in a series.
  • Present a brief recap if the video is part of a bigger series.
  • Make a strong call to action pointing to other episodes.

9. Collaboration

  • One of the fastest ways to grow subscribers on YouTube is to collab with those with their own followers. 
  • Feature them in your videos. 

10. Inspiration

  • Do you genuinely feel for the content you are putting together?

 How YouTube recommends videos to people 2021

YouTube recommendation system is designed to:

1. Help each viewer find videos that they want to watch. It does not help videos find viewers. The focus is on the audience.

2. Maximise long-term viewer satisfaction. Make sure that people are sticking around longer and keep coming back to YouTube.

2011: Clicks and views - spoiled by misleading titles and thumbnails.

2012: Watchtime - users spend more time on things they enjoy.

2015: to 2021: Satisfaction - Watch time is important but YouTube wants viewers to be satisfied with the time they spend on YouTube. 

Satisfaction?

Not all watch time is equal.

Viewers also have the option to choose "not interested" or "don't recommend channel".

More satisfaction signals are likes/dislikes and shares. 

Most traffic comes from Home and Suggested. 

Go to YouTube analytics, said it to 90 days, and see where your traffic is coming from.  

Optimize your videos for home and suggestions.

How to optimize your video for YouTube Home. 

  • Upload consistently
  • Create high engagement.
  • Satisfy other similar viewers. 
  • Get viewers coming back to watch more videos from your channel.

How to optimize your video for YouTube Suggestion. 

  • Develop a series of videos.
  • Have consistent titles and thumbnails. 
  • And with a call to action to subscribe and watch more videos from your channel. 
  • Make use of playlists and end screens. 
  • Recommend your audience to watch your playlist. 
  • YouTube suggests videos that usually watch together. 

Viewers also discover your videos from different places.

  • How-to videos are mostly discovered from Search. 
  • Music-style videos are mostly discovered from playlists.
  • New-style videos are mostly discovered from YouTube Home.

To be continued... https://gum.co/YTsecrets

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